- An umbrella share scheme in China has suffered a setback after almost all of the 300,000 umbrellas were stolen in the first week!
- Umbrellas were left near bus stations and subways in 11 mainland cities such as Shanghai, Nanjing and Guangzhou.
- Chief Executive of Sharing E Umbrella, Zhao Shuping, intended for commuters to grab, use and return the umbrellas, much like share bicycles prominent in cities around the world.
- The umbrellas are unlocked using a code on your phone for a deposit of 19 Yuan and a .50 Yuan fee per half hour, however there is no fee for a failure to return an umbrella.
- It’s reported that the scheme generates revenue through advertising on the umbrellas, and that despite the setback, Zhao plans to roll out the scheme in more cities across China (totaling 30 million umbrellas by the end of the year!).