The FDA has banned a bakery from listing ‘love’ as an ingredient on a granola label because love is not a common or usual name of an ingredient.
The Nashoba Brook Bakery in West Concord, Massachusetts was opened in 1998 by friends, Stuart Witt and John Gates, which now has more than 50 employees.
According to a letter sent from the FDA to the bakery, “ingredients required to be declared on the label or labeling of food must be listed by their common or usual name’, which is not met by the inclusion of love on its Nashoba Granola label.
According to Gates, it “feels so silly” that the government thinks it might be deceptive to include love as an ingredient, when it’s what makes the granola so good, and the labeling “puts a smile on people’s face”. It’s reported by Bloomberg that ‘love’ was not the FDA’s top concern, but rather the sanitary issues identified during an inspection, which Gates says were helpful and will be actioned.
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