- UK Wi-Fi provider Purple slipped a 1,000-hour community service clause into its hotspot terms and conditions to test whether customers would read them.
- The term read: “The user may be be required, at Purple’s discretion, to carry out 1,000 hours of community service.” Such work included “manually relieving sewer blockages” and “cleansing parks of animal waste”.
- Purple says that 22,000 people agreed to the terms and conditions, with only one person noticing the onerous community service clause.
- Purple conducted the experiment to show that unambiguous consent should be required before personal information can be used for marketing purposes.
Leave a Reply