- Social media is changing the way we get our news, with an increasing number of people being informed by Facebook, YouTube and Twitter.
- According to a study by the Reuters Institute for the Study of Journalism, more than 51% of online users get their news from social media at least once a week!
- It’s believed this is largely driven by an increase in the use of smart phones.
- The trend is particularly relevant in developing countries where there is limited access to independent news sources.
- Not surprisingly, the most prominent group was the 18-24 demographic, 28% of which say their main source of news is social media (only 24% said TV).
- Facebook, YouTube and Twitter are the top social media news platform.
- Of course, this trend is disruptive to traditional news businesses and formats, which negatively impacts their revenue streams.
- The report is based on a YouGov survey of more than 50,000 online news consumers in 26 countries (linked below).