IKEA painting fools art experts in Dutch prank

Posted by: admin , March 21, 2015

Art experts valued a painting at millions of pounds, when it was actually a €10 IKEA painting planted in the museum by Dutch pranksters LifeHunters.
As part of the prank, Boris Lange from LifeHunters walks around Museum Arnhem asking people for their opinions on the painting, stated to be created by ‘up-and-coming’ Swedish artist Ike Andrews.
In the video (which has been viewed over 10 million times!), many experts provided insightful comments on the piece. One states that “it’s a depiction of the chaos in his mind”, while another says”if I could buy this for 2.5 million euro, I’d do it”.
The experiment was proposed by LifeHunters and agreed to by the museum and IKEA.
It must be noted that while the IKEA painting was a stock item, it is one of its ‘street art pieces” commissioned from Swiss street artists NEVERCREW.
LifeHunters have previously served up McDonald’s to foodies under the guise of it being new organic cuisine.
This just goes to show that the value of art truly is in the eye of the beholder.