Tinder users who ‘swiped right’ to meet ‘Ava’ soon realised she’s the main character in upcoming film Ex Machina and that they were chatting to a bot as part of a marketing campaign.
Uber made headlines by offering the UberKitten deal, providing Australians with an opportunity to have kittens driven to them for 15 minutes of cuddles. Publicity stunt or just cuddly goodness?
• Just 4 days after a petition on change.org attracted 110,000 signatories, Wicked Campers has apologised and promised to review its marketing and remove insensitive slogans.
• Wicked Campers’ slogans (posted on their vans) have been described as racist, sexist and misogynistic.