- A US company is set to launch ‘Pavlok’, a wristband that sends an electric shock to its user when they do something they shouldn’t.
- The company’s website says that Pavlok “doesn’t just track what you do, it transforms who you are “.
- Aimed predominantly at eating habits, the wristband is designed to train your brain into associating the act of eating with the shock, helping to curb mindless eating.
- The inspiration for the product originates from Ivan Pavlov, whose conditioning experiments trained dogs to expect food each time a bell rang.
- Pavlok will be released early in 2015, but can be pre-ordered now from Indigogo, for those inclined
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