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HomeCategoryWorldIs the new Hamburglar sexy or creepy?
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Is the new Hamburglar sexy or creepy?

McDonald's has unveiled a new 'suburban dad' look for its iconic Hamburglar, which people are calling either sexy or creepy.
Posted by: admin , May 8, 2015
  • McDonald’s has unveiled a new ‘suburban dad’ look for its iconic Hamburglar, which people are calling either sexy or creepy.
  • The  Hamburglar’s new look was unveiled by McDonald’s in a short video released on Wednesday.
  • In the video, the Hamburglar is portrayed as a suburban dad grilling hamburgers on his lawn.
  • The red haired, single-toothed cartoon of your childhood has been replaced by a grown-up man with a chiselled jaw and long coat (think Armie Hammer in Lone Ranger as a guide).
  • The new Hamburglar will feature in ads for the fast food giant’s new Sirloin Third Pound Burger accompanied by the hashtag #robblerobble.
  • The revamp is part of McDonald’s attempts to reverse it decline in sales, which has been attributed to, among other things, fierce competition and an unfavourable perception of the quality of its food.
  • Memes of the new Hamburglar are already doing the rounds, with many women saying he can steal their hamburgers any day…

Read more:

http://www.news.com.au/finance/business/hamburglar-is-back-and-hes-sexy/story-fnkgdftz-1227341764152

http://www.theguardian.com/business/2015/may/07/mcdonalds-hamburglar-millennials-marketing

http://www.mirror.co.uk/news/weird-news/mcdonalds-unveils-new-hamburglar-after-5653207

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Tags: ads, armie hammer, burger, cartoon, childhood, chiselled jaw, competition, divided, fast food, fast food giant, grilling hamburgers, Hamburglar, lone ranger, long coat, mcdonald's, meme, new look, perception, robblerobble, sales, suburban dad, third pound burger, unveiled

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