• Following yesterday’s ‘space cat cafe’ story, Uber made headlines by offering Australians an opportunity to have kittens driven to them for 15 minutes of cuddles.
• The deal was offered from 12pm to 4pm, with the cash ($40 for 15 minutes) going to selected rescue shelters.
• The deal follows the successful UberKitten deal run in the USA, and resulted in #UberKittens trending all day on Twitter.
• Some (especially in marketing fields) have argued that, while the promotion was cute, it was just a publicity stunt that did not address the negative criticism received by Uber recently, such as its surge pricing during the Sydney Siege.
• Others have argued that it’s all a bit of silliness for a good cause.
• What are your thoughts? Stunt or cuddly goodness?

Read more:

http://mumbrella.com.au/uber-kittens-will-come-back-bite-company-274564

http://mashable.com/2015/02/04/uber-kitten-delivery-australia/

http://www.mtv.co.uk/wtf/news/uber-set-up-kitten-delivery-service-for-four-hours-only-and-5-other-brilliant-uber-moments

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