- Japan is in the middle of a potato chip crisis after snack companies such as Calbee halted sales of some of its most popular brands following a bad crop in Hokkaido.
- Popular chips such as Calbee’s pizza-flavoured chips have been sold on Yahoo (an auction website) for as much as 1,250 Yen (AUD$15), compared to their normal sale price of 200 Yen (AUD$2.50).
- Japan’s potato woes are believed to have been caused by the number of typhoons that struck the Hokkaido region last year.
- Regulatory restrictions in Japan limit the amount of imported potatoes that can be used in products.
- Photos of near-empty shelves are now trending on Twitter.
- According to a recent TV Asahi poll, the 1st and 2nd most popular snacks in Japan are made by Calbee, which is 20% owned by PepsiCo & has a 73% market share in potato chips!