- New Zealanders have expressed their distaste on social media after Milo changed its flavour, with some even selling the ‘old’ Milo recipe online at inflated prices.
- It’s reported that Milo removed the vanilla flavour from its product in New Zealand in a bid to make it healthier.
- A ‘Change Milo back to the old recipe’ Facebook page was started, where many have vented their frustration at the change, pleading with Nestle to change back to the old formula.
- Others have started selling the ‘old recipe’ online. with a listing on TradeMe selling a $9 bag of Milo for $20.
- According to Nestle spokesperson Margaret Stuart, although there has been a change to the recipe sold in Australia, it is likely to go unnoticed since it did not originally contain vanilla.
- It’s reported that New Zealand’s recipe had a few more changes as they tend to drink it hot, whereas Australians tend to drink it cold.
- Milo is sold in 40 countries worldwide!
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June 8, 2015 at 2:39 pm
I wonder if Halal certifications had an influence or anything to do with the changes…
August 5, 2015 at 2:22 pm
I don’t think so, they could have done Halal certification with the old recipe as the formula hasn’t changed that much.
I’m one of the ones that have caved in, used the last of my old tin of milo a week or so ago and went on Trade Me and grabbed a tin at $30 as my last ever. Silly, but it’s something I’ve drunk all my life and now Nestle without even telling us has just changed it and are not addressing that they’ve essentially ruined their product, it’s just blah, blah something about nutrition and definitely, no, it will not be changed back. The hot/cold thing is not really true, we drank it both ways and used it in some ways you wouldn’t think about like sprinkling it over vanilla ice-cream. It’s a shame, I used pay the higher price for the brand over others and now will be avoiding all Nestle products as it seems they don’t care about the what should be the lifeblood of the business – the customers.
The odd thing is that this happened recently with Cadburys chocolate in NZ, they made some changes to the recipe, including introducing palm oil and went to cardboard packaging but were forced to change back due to consumer backlash. I went to Whittakers chocolate after that for those times when I must have some, and haven’t really changed back. Companies should learn that doing this doesn’t help, or if you must do it, give people a change to try it and give feedback before making them. That you’ll truly find out if the new version is better. I’d say though usually not, I think in this case Nestle is doing it because making it that way is cheaper for them. This lacks foresight, it’s not going to help if you make the product cheaper if no one is buying what you are now selling.