• The Wall Street Journal reports that Apple has put several hundred of its employees to work on a project code-named ‘Titan’ to develop its own electric car.
• Although the project could take years to produce something to market, early reports are that the vehicle looks like a minivan.
• Even if the project was not to proceed, technologies developed during the project would be useful elsewhere, such as advanced batteries and in-car-electronics.
• Apple Chief Executive Tim Cook reportedly green-lighted the project 1 year ago.
• The sale of electric cars is rapidly growing, with almost 120,000 sold in the USA last year by companies such as Tesla, Toyota and General Motors.
• It’s reported that Apple tried to poach engineers from Tesla, offering generous bonus and pay-rises.
• Apple is also currently in the process of developing a ‘driverless car’.

Read more:

http://www.wsj.com/articles/apples-titan-car-project-to-challenge-tesla-1423868072

http://fortune.com/2015/02/13/apple-developing-electric-car/

http://appleinsider.com/articles/15/02/13/apple-has-several-hundred-workers-designing-new-electric-car-codenamed-titan—report

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